FAQs

This event is an educational and training experience designed specifically for professionals in the office coffee service, micro market, and refreshment services industries. Attendees can participate in hands-on training, educational sessions, and networking opportunities with manufacturers and industry peers.

The event is ideal for owners, managers, technicians, route personnel, customer service representatives, sales professionals, and anyone looking to expand their knowledge of the industry.

Companies can register through the Company Registration page. Once registration is complete, attendees will receive additional information about event participation and class selection.

Yes. Companies are encouraged to send multiple team members so they can take advantage of different educational sessions and maximize the value of the event.

Classes will cover a variety of industry topics, including equipment, technology, operations, maintenance, customer service, business growth, and emerging trends. A complete class schedule will be available closer to the event.

Yes. Many sessions will include hands-on learning opportunities, product demonstrations, and practical training designed to help attendees apply what they learn in real-world situations.

Classes will be led by experienced industry professionals, manufacturers, trainers, and subject matter experts with extensive knowledge of their products and specialties.

Yes. Attendees will be able to review available sessions and select the classes that best fit their interests and professional goals.

The event will take place at Saddlebrook Resort. Additional venue information, directions, and lodging details can be found on the Venue page.